A pattern can be an asset to a brand when used thoughtfully and disposable when used poorly. The possibilities (endless possibility) present in designing, applying and merchandising art is what I call ‘Art Mileage’. Like car mileage your either getting the most for your creative dollar or not (happy Prius owner). By consciously addressing each step of the design process, through shape, color, sizing and application we create art precisely tailored to the project, increase effective use of art, time and money, strengthen brand integrity, and end up with a warm and fuzzy feeling inside.