Camp of Champions (COC) is a snowboard and mountain bike camp located up there in Whistler Mountain, B.C. They was looking for surface pattern to spice up some of the camper schwag and push some branding at the same time. What they got was a bit on the trippy side… Line weight and spacing create an illusion of depth and dimension while integrating the folds of COC branding. Careful, you could get lost in here like some Tron excite bike kinda thing. Seriously though if you stare between the lines for 2 minutes straight and then look at a blank sheet of paper you will see the faint after-image of a small marmot.

In applying the pattern for the COC mountain bike jerseys we used a scaled-up version of the graphic filled with a green micro pattern for double the pleasure. It get’s pretty deep in the Matrix realm of microchips here but mountain bikers love that stuff. Finally to counteract all this we found the largest logo size possible and pasted ‘er on the chest.